Our talented team of discipline specialists truly enjoys sharing their insights, tips, outlook and musings about the trends in marketing and our market segments. We hope you find these helpful, and check back frequently for more entries.

How Smart Is Your Store… and Why Does It Need To Be?

Could the secrets to more effective marketing strategies be…

Grafico Welcomes New Marketing Partner IBT Enterprises

Grafico Marketing Group, the leading alternative financial services…

Loyalty Programs… It’s About Customers, Not Transactions

Increasing Sales and Building Stronger Bonds with Your Customers Are…

A New Look for Windows

Will prospects walk on by or walk right in? A New Look for…

Grow Your Business with a New Marketing Plan for Existing Financial Services

Full service FSCs continue to see check cashing fee revenue in…

Building Trust with Your Brand

Do you have a brand? I don’t mean a name or a logo, but a brand.…

PBS Feature – Life in the Cash Economy for “Underbanked” Americans

See the work of Lisa Sevron, a professor of urban policy at the…

Technology in Marketing: More Than Social Media

Are you connected? I don’t mean as in who you know, but how…

The Appearance of Your Employees Can Dramatically Impact Your Business

Whenever neighborhood financial service centers consider marketing…

The Silver Bullet & The Next Big Product

The world is changing rapidly. How many times have you heard…

Figures Don’t Lie … But Liars Figure.

A prominent statistician, Carroll D. Wright once said when addressing…

Store Design: Image Is Everything

If you were investing your hard earned dollars into purchasing…